Research Group
2: Organisations, Work and Employment
Supervisor
Elisabete Sampaio de Sá
Research Areas
Trabalho, Economia e Organizações.
Bio note
I am currently pursuing a PhD in Marketing and Strategy (Universities of Minho, Aveiro, and Beira Interior), with research interests focused on startups, entrepreneurship, innovation, and artificial intelligence. With a strong background in marketing and strategic planning across public and private sectors, I bring a practice-informed perspective to my academic research, particularly in areas such as innovation, digital transformation, and the role of AI in entrepreneurial decision-making.
